The Mysterious World of "Natural Flavors"

When you see "natural flavors" listed on a beverage or food label, it seems reasonable to assume it's a simple, wholesome ingredient. However, the reality is far more complex and potentially concerning.

What are "Natural Flavors"?

The term "natural flavors" is a legal term defined by the FDA. It refers to substances derived from natural sources like plants, animals, or microorganisms. These sources can include fruits, vegetables, herbs, spices, and even animal byproducts.
However, the process of extracting and refining these flavors can involve various chemical treatments, solvents, and high heat. These processes are not vastly different from the lab creation of artificial flavors and can significantly alter the original composition of the natural source. Many preservatives or other chemicals can be introduced during this process.

Why You Should Be Cautious

• Hidden Ingredients: While food manufacturers are required to list their ingredients on their packaging, flavor manufacturers are not required to disclose the specific sources or processing methods used to create these flavors. This lack of transparency makes it difficult for consumers to make informed choices.
• Potential Allergens: Natural flavors can be derived from a wide range of sources, including nuts, dairy, and gluten-containing grains. This can pose a risk of unintentional exposure for individuals with food allergies or sensitivities.
• Unhealthy Additives: Some natural flavors may contain additional additives, such as preservatives, colorings, and artificial sweeteners, which can have negative health impacts.
• Misleading Marketing: The term "natural flavors" can be misleading, as it implies a pure and wholesome ingredient. In reality, these flavors may be highly processed and contain numerous substances that are far from natural.

The Bottom Line

While "natural flavors" might sound appealing, it's important to be aware of their potential drawbacks. To make healthier choices, opt for whole foods and minimize processed foods with long ingredient lists. By reading labels carefully and choosing minimally processed products, you can take control of your diet and reduce your exposure to harmful additives.

Resources:
“CFR - Code of Federal Regulations Title 21.” Accessdata.Fda.Gov, www.accessdata.fda.gov/scripts/cdrh/cfdocs/cfcfr/cfrsearch.cfm?fr=501.22. Accessed 10 Dec. 2024.

Holland Hospital. “What Are ‘Natural Flavors’ and Are They Bad for You?” Holland Hospital, www.hollandhospital.org/news-and-stories/blogs/holland-hospital/what-are-natural-flavors-and-are-they-bad-for-you. Accessed 10 Dec. 2024.

Rabin, Roni Caryn. “Are ‘natural Flavors’ Really Natural?” The New York Times, The New York Times, 1 Feb. 2019, www.nytimes.com/2019/02/01/well/eat/are-natural-flavors-really-natural.html#.